We had the pleasure of creating a TV commercial for the polish store chain Żabka featuring their new energy drinks flavors. Our client wanted us to transport the protagonist to wild worlds, each representing a different flavor. Right now, this commercial has more than 600 000 views on youtube.
Design
To capture our hero's journey in a fun and cool way, we spiced things up with a mixed media approach. We incorporated pre-recorded footage of the hero into the worlds using various materials such as photographs, drawings, textures, and films. Then our animators cranked up the madness to the max, breathing life into the worlds through sudden and fluid transitions and playful camera work.
Making Of
As usual, we also have a dose of behind-the-scenes materials for you, including storyboards, screen recordings, and footage from the film set! We had the pleasure of doing VFX supervision on set, which made the later work with the material a breeze.
Backstage
We were thrilled to be invited to the film set, giving us valuable insight from the start.
It wasn't just enjoyable but also a necessary experience, as it gave us a clear idea of what to expect, making the subsequent work on the film material much less challenging for us.
CREDITS
PRODUCTION HOUSE
F25
AGENCY
Cukier
DIRECTED BY
Igor Ignacy Leśniewski
PRODUCER
Natalia Styczeń
PRODUCTION MANAGER
Katarzyna Sierka
ANIMWOOD CREATIVE DIRECTION
Rafał Blecharz
ANIMATION DIRECTION
Wiktoria Gnat
DESIGN
Dominika Kwiatkowska
Martyna Pianka
Sebastian Komorowski
Julia Knapik
Agnieszka Zbudniewek
STORYBOARD
Sebastian Komorowski
ANIMATION
Denis Frolov
Olgierd Łuszczak
Wiktoria Gnat
Arkadiusz Tumanów
Wiktor Kralka
Igor Woźnicki
Dominika Gronek
Karol Szulc
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