Rebuilding Shattered Lives
We created the animation for The Association of Personal Injury Lawyers (APIL). It's a non-profit group supporting injured individuals that launched the Rebuilding Shattered Lives campaign.
We made an animated video that depicts the story of a family that, despite the tragedy they faced, found their way forward with the help of APIL.
Authenticity in portraying the family's emotions was the most important thing in this animation. We depicted their sunny days before the tragedy, the abrupt confrontation with the new reality post-accident, and ultimately, their hopeful outlook on the future.
Achieving this authenticity was possible through a dynamic color palette that underscored the emotional layers. Abstract shapes and text manipulation also contributed to maintaining a serious tone throughout the narrative.
When it comes to the animation, we focused on limited camera movements when the story demanded it to enhance the emotional portrayal of characters. We played with sudden cuts and changes in perspective in more dramatic scenes for added impact. Elements of the background also moves accordingly to the feel of the scene.
CREDITS
CREATIVE DIRECTION
Agnieszka Zbudniewek
PRODUCTION
Maciek Butscher
Maja Krajewska
STORYBOARD
Sebastian Komorowski
ILLUSTRATION
Agnieszka Zbudniewek
Sebastian Komorowski
Martyna Pianka
ANIMATION
Maja Krajewska
Wiktoria Gnat
Denis Frolov
Paweł Granatowski
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