We created a three animations for National Aquaculture Group. NAQUA is the largest aquaculture operation of shrimp and fish farming in Saudi Arabia. The first animation tells the story of the company's history and work ethic, while the other two focus on its separate production branches: Nagwa for shrimp farming and Barramundi for fish production.
National Aquaculture Group
Mixed media style, allowed us to breathe new life into photos and archival materials from client's collection. We incorporated a variety of textures, illustrations and subtle visual effects to create cohesive visual language.
Our goal was for the visuals to support the story rather than dominate it - leaving room for authenticity, rhythm and meaning to come through naturally.
We placed a strong emphasis on accurately presenting the client's products as well as their production and distribution process.
Each of the three animations uses a color palette aligned with the client's brand book. As a result, the films feel distinct from one another, yet cohesive enough to function as a cohesive series.
CREDITS
CREATIVE DIRECTION
Rafał Blecharz
EXECUTIVE PRODUCER
Matt Stelmaszczyk
ART DIRECTION
Martyna Pianka
ILLUSTRATION
Martyna Pianka
Iza Łukaszek
Julia Knapik-Filcek
Sebastian Komorowski
ANIMATION
Olgierd Łuszczak
Denis Frolov
Michał Kowalczyk
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