Noova Energy Systems - Explainer Video
Noova Energy Systems encountered the challenge of showcasing its IT solution designed to optimize energy consumption.
To help them communicate effectively, we developed a content package that included a 60-second event video, a 90-second product explainer, and a series of impactful short ads in different formats. These pieces established a cohesive visual language in motion, resulting in over 30 assets for Noova’s marketing efforts.
Approach
At Animwood, we took charge of Noova’s visual brand development in motion, encompassing scripting, storyboarding, design and animation.
The chosen direction embodies efficiency and sustainability, graphically representing Noova’s core values. The linear design appeals universally to business leaders across all sectors, incorporating dynamic typography in motion.
An additional blend of photography, live-action footage and design elements lends the videos a grounded, professional feel.
Each component is seamlessly integrated with Noova’s brand colors to ensure visual coherence.
Storyboard
The narration centers around a symbolic beam of energy, which serves as the unifying thread throughout the content. A key aspect of the storyboarding process was understanding how individual scenes connect and determining the precise moments of the sphere’s movement to create a compelling visual journey.
Making of
This project was entirely animated using After Effects. Every transition, every glow of light, every 3D element, and every burst of energy was crafted within this software. And now we have numerous behind-the-scenes moments that showcase the creativity and precision behind the process.
CREDITS
CREATIVE DIRECTOR
Rafał Blecharz
PROJECT MANAGEMENT
Rafał Blecharz
Martyna Pianka
SCRIPT
Maciej Karolczak
ART DIRECTOR
Martyna Pianka
Olgierd Łuszczak
STORYBOARD
Olgierd Łuszczak
DESIGN
Olgierd Łuszczak
Martyna Pianka
Iza Łukaszek
ANIMATION
Olgierd Łuszczak
Wojtek Siejak
Denis Frolov
SFX
Studio Praga
CLIENT
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