Home Projects Non-profit Anti-bullying Alliance

Anti-bullying Alliance 

AUTHOR: Rafał CATEGORY: Non-profit

We were proud to support the Anti-Bullying Alliance by creating a non-profit animation for their campaign against bullying. The project reflects our commitment to supporting initiatives that address this important issue.

Together, we produced an animation that highlights the impact of bullying and shows how the organization supports those affected. The film demonstrates how animation can communicate sensitive topics clearly while reinforcing the mission of organizations working to create positive change.

Style

In designing the animation, we focused on creating hand-drawn, rough-style illustrations with a painterly feel. Our goal was to keep things simple yet impactful, crafting illustrations that evoke emotions and tell a compelling story. We also used the Anti-Bullying Alliance’s branding colors throughout the animation to create a cohesive look.

Making Of

For the animation itself, we chose cel animation at a lower frame rate, which helped us to bring the design to life and added a unique touch to the storytelling.​​​​​​

Music

From the very beginning, we recognized that music would be a key part of the project. Music tells the story, too. Thankfully, we teamed up with the incredibly talented Paweł Lewicki, who composed some truly heartfelt and non-cliche music and sounds. It truly helped enhance the message we wanted to convey with our animation. 

CREDITS

DIRECTION & PRODUCTION
Rafał Blecharz

SCRIPT & CONCEPT DEVELOPMENT
Rafał Blecharz
Luke Evanson-Browning

ART & ANIMATION DIRECTION
Arkadiusz Tumanów
Izabela Łukaszek

ANIMATIC & STORYBOARDING
Olgierd Łuszczak
Arkadiusz Tumanów

DESIGN
Paulina Radomska
Izabela Łukaszek

CEL ANIMATION
Emilia Pawlik
Dominika Gronek
Ewa Sztefka
Paulina Radomska

 

COMPOSITING
Arkadiusz Tumanów

SOUND EFFECTS & MUSIC
Paweł Lewicki

CLIENT

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