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Crooked Tea

AUTHOR: Rafał CATEGORY: Social media content

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This project was all about bringing Crooked Tea’s bold and vibrant personality to life through fun, color and movement. We created a series of animated Instagram reels that showcase the brand’s energetic style and highlight the unique vibe of each flavor.

Animation

We designed each animation to match the brand’s fun, high-energy tone. Using Adobe Animate and MOHO, we brought the characters to life with expressive motion and dynamic visuals. We stuck closely to the brand’s style guide, especially its signature color palette, to make sure everything felt consistent and on-brand.

The result: animations that are eye-catching, cohesive and full of personality.

Instagram

These animations were made specifically for Instagram reels, built to fit perfectly into the brand’s feed while standing out from the scroll. Every second counts on social, so we focused on quick impact, bold visuals, and smooth flow to grab users’ attention right away. You can check out how they look on the Crooked Tea’s Instagram page!

Making Of

Before jumping into the animation phase, we sketched out detailed storyboards to get the pacing and visual flow just right.

From there, we built animatics and rough animation passes to test out ideas and fine-tune the motion before moving on to final polish. By sticking to the plan and keeping the brand’s look and feel front and center, we delivered animations that are clean, engaging, and ready to shine online.